We call our market the Golden Crescent and you’ll call it “golden” too, as we target the greatest affluence and biggest housing boom of all of North Florida.
Many advertisers don’t seek to reach all of Jacksonville (and its 900 square miles!), but rather want to concentrate their media dollars where they will obtain the greatest ROI — within proximity to their business and targeting those most likely to become their customers.
Finally, premium brands such as yours have a better option: a true luxury magazine serving the region we’ve dubbed the Golden Crescent — that crescent-like shape formed when tracing from the Jacksonville Beaches south, through Ponte Vedra Beach, and then inward to Nocatee. Why golden? Because this region represents the greatest concentration of wealth and new luxury housing development in all of North Florida. And when adding our other waterfront markets of Riverside/Avondale, San Marco and San Jose, Living Luxe is reaching the most affluent readership of all of greater Jacksonville.
Our Readership
Our readers are affluent, highly educated, busy professionals who place a premium on quality products and services, and are willing to pay for them.
The entire look and feel of our magazine especially appeals to women, aged 35 – 70. Why this focus? Because 90% of women in this age bracket read magazines and control a whopping 92% of household spending! Yet we certainly don’t ignore the men. Each issue is sure to include content specifically geared to our male readership — from coverage of THE PLAYERS Championship to stunning wildlife photography and outdoor adventure travel tips.
Circulation and Distribution
Living Luxe is a quarterly publication with an estimated readership of 110,000 annually, through a minimum of 44,000 printed copies (11,000 per issue). We say “minimum” because we’ve been printing thousands more copies than our published circulation each quarter, just to keep up with demand.
We endeavored to create a coffee table publication that would ensure lasting presence, and boy, has it worked, as evidenced by the countless reports (even photos!) we receive of Living Luxe displayed in area homes, meaning our clients’ ads are being returned to time and time again.
Living Luxe is distributed for free through direct mail (even protected within a polybag cover) plus hand distribution at 500+ strategic locations throughout the Golden Crescent and region-wide.
From our high-income mailing lists (including every home on Ponte Vedra Boulevard) to our guaranteed free distribution to our highly visible (and often exclusive!) distribution at luxury venues like Ruth’s Chris, Roy’s, Bonefish and countless other upscale restaurants, coffee shops (including Starbucks!), resorts and spas, realty firms, wealth management firms, medical offices, boutiques, jewelers and more, every single thing we do is intended to drive business to your door. Heck, we even hire area valets to hand Living Luxe to the wealthy patrons visiting our best restaurants!