About
About Living Luxe
The definitive luxury lifestyle magazine of Northeast Florida — Florida's "First Coast"
A perfect-bound, gold-embossed coffee-table publication printed on the heaviest imported paper, Living Luxe is where the region’s finest local names appear alongside international luxury brands, from Rolex to Rolls-Royce.
What began in 2018 has grown to a readership of more than 200,000 a year, including a special edition direct-mailed to the clientele of Underwood Jewelers, Official Rolex Dealer.
The Medium Is the Message
An advertisement is only ever as good as the publication that carries it
No advertisement exists in a vacuum. Rather, it is framed entirely by the pages that surround it: the writing, the design, the caliber of the brands in its company, the very feel of the paper in the hand.
Which is why we hold to a policy that has cost us real money. Most publishers today sell their articles as advertorials, the profile or “cover story” a business can simply buy. We have turned down significant revenue rather than do the same, and we are the rare publisher willing to have the harder conversation with an advertiser: wanting a story published is not the same thing as having it read.
The ultra-high-net-worth reader knows at a glance when an article was written for the advertiser’s benefit rather than his own, and he skims it, if even that. He gives his time only to writing that meets his intellectual and aesthetic standards, published for his sake, only.
So that is what we publish, across three subjects. Home: the estates and architecture of the First Coast, and the art of entertaining within them. Thrive: fashion, beauty, and wellness. Indulgence: travel, the culinary arts, wine and spirits. Every piece written and illustrated to a standard your own customer would gladly pay for, yet receives for free.
This is precisely what puts so many eyes on the advertising we carry.
“I’ve gotten more than 20 text messages from customers of ours who picked up Living Luxe at our coffee shops, saying how much they love the winter issue — especially that cigar story. And most of the ones raving about the cigar article, were women!” Mark Janasik, Owner, Southern Grounds & Co.
“People ask me about the magazine all the time, wanting to know how it works. I tell them, ‘Well, if you’re looking to advertise, you need to recognize that the magazine looks like it does for a reason. She set standards for it, and she keeps them.'” C. Clayton Bromberg, Chairman, Underwood Jewelers
“We began printing out actual photocopies of the articles once the magazines were all grabbed up, as we didn’t have enough to give every patient that wanted one. I think we printed out about 20 copies of the recipe article, alone, before your team returned with more.” Receptionist, Brooks Rehabilitation Clinic
“I love your magazine. Just yesterday I was at the Jacksonville airport and there wasn’t a single magazine I wanted to buy or read in all the terminal shops. Yours I want to buy and read.”
Brian Coggins, Guest, Underwood Jewelers’ David Yurman Event
Florida's Best Printed Magazine
Named the state's finest — in a competition we never even entered
In 2025, the Florida Graphics Alliance (Florida’s printing industry association since 1939) recognized Living Luxe as the best printed magazine in the state at its annual Florida Print Awards. The Hartley Press, the state’s premier printing house, had entered our magazine on its own initiative, out of the hundreds of publications it produces, and a statewide panel of print professionals chose ours.
Our Founder
Three decades of luxury branding, brought to the First Coast
Luxe Publishing was founded by Pamela Anderson, a Los Angeles advertising executive who founded media companies serving some of the world’s most respected names — including Apple, Lexus, Porsche, Coca-Cola, Nike, Starbucks, and Anheuser-Busch. Upon relocating to Ponte Vedra Beach, she saw the need for a high-end luxury magazine serving the First Coast’s luxury market, and Living Luxe was born.
“We love the talent that you brought to our beachside town and for having created Living Luxe! Your magazine simply makes our whole region look so good.” Sarah Alexander, Hudgins & Alexander, Berkshire Hathaway HomeServices Florida Network Realty
Trusted by Leading Brands
At least once or twice in a typical week we receive calls from people stating that they saw our ad and would like to discuss their project. More importantly, our ads in Living Luxe have converted into actual sales.
Living Luxe is the best magazine
in the country.
Our partnership with Luxe Publishing has been invaluable. Living Luxe is so Lexus-like and beautiful! It reflects the quality and values of our brand perfectly.
