Distribution
The Golden Crescent
The wealthiest enclave of North Florida, and the region we named
Ponte Vedra Beach — oceanfront mansions, elite clubs, and the global home of the PGA TOUR — is the crown jewel of St. Johns County, consistently ranked Florida’s wealthiest. It’s also home to Luxe Publishing. We serve the region we first named the “Golden Crescent”: Ponte Vedra Beach, the Jacksonville Beaches, Nocatee, and North St. Johns; as well as the broader First Coast, from St. Augustine to Amelia Island, and inland to Jacksonville’s charming historic districts. Our reach also extends to the Mayo Clinic campus, placing Living Luxe before the physicians and affluent patients who travel here for world-class care.
Two Channels, One Market
No single channel reaches the affluent reader the way both together do
Living Luxe reaches Florida’s First Coast two ways at once: direct-mailed to qualified ultra-high-net-worth households, plus distributed in more than 500 premier business locations across the region. No single channel reaches the affluent reader — and especially the affluent newcomer — the way both together do.
Where Living Luxe Is Found
Hand-Distribution
500 premier locations
At roughly half of our 500 community locations we hold distribution rights, overwhelmingly exclusive to Living Luxe, on premium countertops: the restaurants where we occupy the reservation desk, the region’s best resorts and hotels, its finest retailers, its luxury auto dealerships and private aviation terminals, its leading realty, building, and interior design firms, and its medical and wealth-management offices. These we restock continually throughout the season, 30 to 60 copies at a time, sometimes as often as twice a week, so aggressive is our pick-up rate.
The balance are placed as display copies in professional offices where a single issue sits out for months and passes through countless hands.
Every location is chosen to match our ideal readership. For example, within two miles of the prestigious Ponte Vedra Inn & Club, where the concierge hands Living Luxe to guests, we are found in over 100 locations.
“We hand these out to our very best guests.” Graham Elwood, Front Office Manager, Ponte Vedra Inn & Club
“I had arranged for a limousine to take my team to a holiday dinner downtown, and when it arrived, in the back seat pocket was a copy of the latest issue of Living Luxe! I love that even limo drivers are stocking their fleets with this amazing publication for their passengers to take.” Jennifer White, Realtor, Ponte Vedra Club Realty
“I went to a dozen places today — the Lexus dealership, Mercedes-Benz, my dentist’s office, and Luxe was everywhere I went! You’re doing a great job!” Reginald Thompson, Owner, First Coast Le Macaron Franchise
“On Monday I was at Baptist MD Anderson Cancer Center to photograph a group of doctors, and Living Luxe was all over the place!” Alex Quijano, Art & Alex Photography
“There’s nothing like it in the market. I’ve lived here for 20 years and others have tried many times to create a magazine like this, but you’re the only one that’s succeeded. We get so many comments about Living Luxe. That magazine is everywhere.” Tonya O’Quinn, Realtor, Keller Williams Realty Atlantic Partners
“We’re handing the magazine to our clients as they get off the jets, as when they arrive, they want something great to read. Living Luxe is perfect for us. It’s absolutely beautiful. Our clients rave about it, taking it with them.” Kirk Svoboda, General Manager, SHELTAIR Private Aviation, Jacksonville International Airport
“I was at a Maserati Jacksonville event last night and happened to meet a really successful guy in commercial real estate, who arrived in a Rolls-Royce. We got to chatting and when he asked what I did, I explained I operate the local Le Macaron franchise. He responded, ‘Is that the same Le Macaron I see in Living Luxe magazine?'” Reginald Thompson, Le Macaron First Coast Franchise
“We have a ton of Ponte Vedra and Nocatee women who come in to get the magazine. They talk with us about it — and how much they love it — while we’re cutting their hair! We give Living Luxe as copies to our customers.” Sarah Monroe, Great Clips Ponte Vedra Beach
Direct Mail
Reaching the First Coast's most valuable addresses
Each year we mail Living Luxe into more than 13,000 homes across the First Coast. Each copy arrives sealed in a protective sleeve, Rolex on the outside back cover.
The Underwood Jewelers Mailing. The largest share, 12,000 copies, reaches the private client list of Underwood Jewelers, the region’s premier Official Rolex Retailer. These are households that have spent twenty, forty, sixty thousand dollars and more at a pop, purely discretionary dollars, documented at the counter rather than estimated by a data broker.
The Estate Mailing. Screened by household income, home value, age, and education. Mailed into the estates along Ponte Vedra Boulevard, the wealthiest enclaves of Ponte Vedra Beach and the Jacksonville Beaches, Twenty Mile of Nocatee, the homes along the St. Johns River, and other select addresses.
“I had to call you and find out about this magazine! As every listing I go to — estates on the oceanfront and St. Johns River — all have Living Luxe on their coffee tables. Four homes this week I visited, and every single one had the current issue out and even past issues.” Julio Cesar Mendez, Berkshire Hathaway HomeServices Florida Network Realty
“As soon as Living Luxe lands in my mailbox, I’m reading it from cover to cover. I’ve even seen people doing the same while out and about, at places like Bonefish, Bold Bean, Starbucks, Art Walk, and the Ponte Vedra Lodge & Club. Even my bank in Marsh Landing always has it displayed.” Debbie Castroverde, Marsh Landing Country Club resident
“We get Living Luxe in the mail. My husband always brings the new issue to me and says ‘Can you believe this magazine!?’ He reads it cover to cover. I see this magazine everywhere.” Receptionist, Contoura Plastic Surgery
Three Editions a Year
Two semi-annual editions, plus the bespoke Underwood Jewelers Edition
- Spring/Summer (May): placed across premier community locations and direct-mailed
- Fall/Winter (November): placed across premier community locations
- The Underwood Jewelers Edition (November): direct-mailed into Underwood’s client list, with the balance distributed in their three showrooms
Quality and Reach
Large numbers and true quality, all in one publication
Living Luxe reaches an annual readership of more than 200,000 through our printed circulation, plus continuous exposure through our digital flipbook, linking every advertiser’s ad directly to their website. No medium comes close to our visible saturation of this market.
Few publishers can afford to give away a magazine actually worth keeping. It is a business model virtually nonexistent in publishing: a magazine of this caliber, placed throughout the market, for free. We contend that Living Luxe is finer than anything you would find at your local bookstore, yet we provide it at no cost, placed in hundreds of locations where the affluent gather, so that no impediment stands between your advertisement and your customer but her reaching out and taking a copy of her own.
